True Cost of Hire
The $100k salesperson actually costs you $187,000. Here's the maths.
Discover the biggest opportunities to generate more leads, improve conversions, and grow your business — without increasing your ad spend.
90 seconds · 6 questions
No call required
Built by operators running sales across the US and Australia
The problem
One hire fills one seat. Your growth problem has six.
You need pipeline, so you're hiring. But the job as written is six jobs — and the person you hire either burns out attempting all of them or does one well while the pipeline stays flat.
01
Prospecting
You'll leave with clear next steps you
can implement immediately.
02
Outreach
Phone, email and LinkedIn, written well enough to get a reply.
03
Follow-up
Most B2B deals close after five touches. Most teams stop at two.
04
Marketing
Campaigns, landing pages and air cover so outreach doesn't land cold.
05
CRM
The discipline that turns activity into a pipeline you can forecast.
06
Creative
The deck, the one-pager, the proposal a first conversation needs.
The cost of inaction
Every month the role stays open is a month of zero pipeline.
Average time to hire and ramp a BDM is about 4.5 months. That's not a slow start — it's a full quarter and a half of deals that never entered the funnel, before you have paid a dollar of salary. Your calculator result puts a number on it using your own deal size.
Side by side
Internal hire vs Fullstride
Details
Time to first meeting
Functions covered
Tools, data, management
Sick leave, resignation, ramp
Sick leave, resignation, ramp
Marketing and creative
Reporting
Commitment
Internal hire
~4.5 months
One
Your risk
You provide
Your risk
Separate hire or agency
Whatever they update
Permanent headcount
Fullstride
Under 30 days
All six
Included
Our problem
Our problem
Same team, same brief
Weekly, one page, tied to pipeline
90 days, then monthly
Side by side
Deployed as one coordinated team, not a menu.
Prospect research
Appointment setting
Content & creative
Conversion optimisation
Cold calling
Qualification
Sales collateral
CRM & follow-up automation
Email outreach
Landing pages
Nurture & retargeting
Weekly reporting
LinkedIn outreach
Paid campaigns
Conversion optimisation
The obvious questions
Ask them now, not on the call.
Isn't this just an agency?
Agencies run campaigns and report activity. We own a pipeline number, and the meeting-quality standard is agreed in writing before we start.
Is this an offshore call centre?
No. Trained, English-fluent SDRs managed by US and Australian operators, working your hours under your brand, with marketing, CRM and creative around them.
We're already hiring.
Good — keep hiring. Run us in parallel. If your hire outperforms us at 90 days, stop. You lose nothing either way.
Our sale is complex.
Then the meetings are worth more and the follow-up matters more. We book the first conversation; your closers do what only they can do.
What does it cost?
Less than one senior hire, as a monthly fee that includes the people, the tooling and the data. Your calculator result shows the comparison on your numbers.
How long am I locked in?
Ninety days initially, month to month after that. The CRM and the data are yours to keep.
See your number before you sign the offer letter.
Twenty minutes, no pitch. We'll rebuild the comparison on your real
numbers and tell you honestly whether hiring or Fullstride is the better call
How the number is built: on-costs at 22% of base (payroll taxes, benefits, insurance); on-target commission at 25% of base, earned only once ramped; recruiting at 15% of base; tools and data for one outbound seat at $7,200/year; management time at 3 hours a week of leadership attention valued at $130/hour. Time to first booked meeting by role: SDR 4 months, BDM 4.5, AE 5, Marketing Manager 5.5. Fullstride modelled at $8,000/month plus a one-time $6,000 setup, first meetings inside 30 days. Pipeline value assumes a 20% close rate on qualified meetings. Every figure is an estimate for comparison, not a quote.